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Beauty Industry, Beauty Launches, Mergers and Acquisitions

Ho.Bag Corporate Acquires SR Packaging Consultants

The two Italian players will merge.

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By: Charlie Sternberg

Associate Editor

Ho.Bag Corporate, an Italian manufacturer and distributor of comprehensive packaging solutions for the cosmetic, pharmaceutical and herbal industries, has acquired SR Packaging Consultants in a strategic move that fits with its growth plans in the Italian and European markets.
 
“Packaging plays an essential role in the marketing mix for brands today and the cosmetic industry is experiencing substantial growth. With the acquisition of SR Packaging Consultants, we’re aiming to bolster our presence in the Italian and European markets, while complementing our production plant with its facilities in order to expand our range of products and provide our customers with superior items and prompt, comprehensive service,” stated Ho.Bag Corporate Srl’s CEO Andrea Spina.
 
According to Ho.Bag corporate, this move is an important step that will boost and step up the pace of the activities that are already underway in support of its internationalization strategy. Ho.Bag Corporate’s greatest strengths lie in a more comprehensive product portfolio, the extended production plant in San Vendemiano (Treviso), its new 10,500 m² multi-storey warehouse and its proficient sales force.
 

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